Environmentally friendly website puts our law firm in the top 1%

We’ve received an A+ rating for our energy-efficient web presence and have been named as one of the greenest websites in the UK, according to a new survey.

The carbon footprint of the websites owned by the UK’s largest 200 law firms was carried out by TBD Marketing. It revealed that our website produces 98% less carbon dioxide (CO₂) per page view than the average website.

Websites contribute to carbon emissions through energy consumption and hosting infrastructure. Page sizes and load times therefore impact energy use. 

Gaius Powell, director of marketing and business development, said:

“We’re very pleased to have received this recognition for our ongoing efforts to reduce our carbon emissions and fight against climate change every day in a clear, practical and measurable way. 

“The carbon footprint of our website is very important to us. There’s twin benefits here: faster page load times not only help minimise carbon emission, but it significantly enhances the user experience and enables quicker, more effective access to essential legal support.”

Just 0.09g of CO₂ is produced each time our website is visited, compared to 4.61 grams for the average site. In the last year, our website welcomed more than 82,000 visitors - meaning it produced 7.38 kg of CO₂ in total - approximately the same amount of carbon dioxide as a vehicle emits over a 32 mile drive. Compared to a standard website, this is a saving of the equivalent of driving over 1,642 miles - or 370kg of CO₂. 

This means that our website's carbon performance is cleaner than 92% of websites globally, according to the Website Carbon Calculator.

During the creation of our website, we worked closely with web and design agency, Root Studio, on a coordinated approach to carbon emission reduction, and we continue to work with the studio to maintain and optimise the site.

Lea Chapman, partner at Root Studio, said:

“As a carbon neutral design studio working on many clients’ websites, we have a robust approach to carbon emission management. One of the ways that we do this is by ensuring that the data centre we use to host sites etc is solely powered by renewable energy. 

“We are naturally really pleased that our work with Wilkin Chapman has led the firm to this impressive rating.”